Chair: Scott Starkey (Laer Pearce and Associates)
Co-Chair: Cheryl Bame (Bame PR)
Staff: Jill Workman

The Communications Committee’s goal is to create effective, truthful communications and publications to correspond with the public, members of the industry, coalition partners, local media and other constituencies that develop public and political support for our issues. The committee works to define BIA/OC as a credible resource and effective leader in the Orange County building industry.

UPCOMING EVENTS
BUY NEW! BUY NOW! Campaign Launches!
The BIA’s 90-day consumer confidence ad campaign will include television, radio, print and Internet advertising.It’s just one more way the BIA is helping the industry and adding value to membership!

The “Buy New! Buy Now!” campaign, designed by BIA member L&A Marketing and Advertising, focuses on the benefits of buying a brand new home and will appear in various media throughout the region.

• Radio spots on KNX and KFWB
• Television commercials, some featuring executives from our sponsoring members, will appear on cable channels throughout the region, including TNT, TBS, CNN, HGTV and A&E.
• Four-minute video in Charter Communications/Time Warner Cable’s onDemand area and is running commercials for the New Model Home onDemand channel.
• All of the advertising drives would-be buyers to the BIA’s home finding Web site, ModelHomeTour.org, for consumer information and new home listings.
• Newspapers also have signed on as media partners, including: Los Angeles Times, Los Angeles Daily News, Antelope Valley Press, The Desert Sun, Daily Breeze, Long Beach Press-Telegram, San Bernardino Sun, Inland Valley Daily Bulletin, San Gabriel Valley Tribune, Whittier Daily News, Pasadena Star-News and Redlands Daily Facts. Other newspapers, include the Orange County Register and Riverside Press-Enterprise.
The 90-day campaign is funded through an NAHB grant and sponsorships from K. Hovnanian, Shea Homes, Fieldstone Communities, Pardee Homes, KB Home, Standard Pacific Homes, Wells Fargo Home Mortgage and The Gas Company.

Click on the www.biasc.org Web site to view the ads.

Meet the Media Workshop
The 2008 Meet Media Event: Orange County’s Magazines and Journals conference, generously hosted by RBF Consulting, was a huge success. Moderated by Laer Pearce, Laer Pearce & Associates, the audience heard from speakers Julie Leupold, ‘Orange County Business Journal’, Peter Viles, ‘LA Times’, and Tina Borgatta, ‘OC Metro Business’. Each guest presented their expert advice on pitching stories to their respective publications. Not only were audience members able to hear the best means of reaching their target journalist, but had the opportunity to ask candid questions.